3 Habits of Highly Effective Seasonal Marketers

Seasonal marketing focuses on highlighting specific services or products at certain points of the year, such as holiday advertising during Christmas or back to school campaigns every Fall. Many companies flourish during these seasonal marketing...

The Ugly Truth About Your Advertising

DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...

The Benefits of Participating in Cause Marketing

Cause marketing, also referred to as cause-related marketing, involves a collaborative effort between a non-profit organization and for-profit brand for a mutual benefit. Put simply, it’s a marketing initiative based around a charitable or social...

Don't Let Your Competition Steal Your Market Share

It may seem like a good idea, mimicking the habits of a successful business. However, in this oversaturated market, it can have the opposite effect. With so many similar services and products out there, it can be challenging to stand out when...

More Web Traffic, More Foot Traffic, More Leads: Top 3 Ways TV Advertising Can Help

TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...

Top 4 Reasons Your Financial Institution Should be Advertising

Financial institutions market their firms in many ways. They use billboards, commercials, radio ads, digital ads, and more. As a financial institution, it's important to make your firm stand out. You want to be seen as unique: a leader in the...

9 Ways to Market Your Elective Medical and Cosmetic Services

When you perform elective medical and cosmetic services, marketing is essential. Often, people have the procedures in mind, but they might not know how to get started: who to contact or what the procedure will likely look like, for example. Your...

The Importance of Laying In your Annuals for 2021

Every company wants its marketing campaign to help attract new customers or drive up sales.  Unfortunately, it's not a quick fix. In truth, effective marketing is more constructive when you think long-term rather than short-term.

Marriage and TV Advertising Have More in Common Than You Think

Marriage and TV advertising: on the surface, they appear to be two totally different things. In reality, however, marriage and TV advertising are a lot more alike than you might think! Both take trust and communication. You have to make sure that...

How to Position Your Business Alongside Sports This Fall

This fall, the return of sports is generating more excitement than ever. Many sports fans suffered immense disappointment when sports had to shut down unexpectedly. As sports teams begin to gear up this year, they're generating a huge amount of...