Television Commercial Production Made Simple

Television commercials provide an excellent medium to showcase your brand to audiences, as nearly 96 percent of homes have at least one TV. Many organizations, however, make the mistake in assuming that producing a TV commercial is too difficult...

3 Truths and a Lie You Might Have Heard About Buying TV Ads

Despite the rise of online advertising, TV ads are still very much an effective and popular method of reaching your target audience. In this post we will discuss some of the most important things you need to know when you are thinking about...

The Key Performance Indicators You Should Be Tracking With Your TV Advertising

One of the most critical steps in marketing is the analysis. After all, without monitoring your results, you will never know what works and what doesn't, and future marketing decisions will be simply a shot in the dark. It can be challenging to...