Seventy-one percent of advertising professionals view TV as excellent when it comes to delivering a positive return on your marketing investment. TV ads have the potential to create an incredible connection with your customers. They appeal to...
DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...
TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...
Marriage and TV advertising: on the surface, they appear to be two totally different things. In reality, however, marriage and TV advertising are a lot more alike than you might think! Both take trust and communication. You have to make sure that...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...
It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...
Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...
Is your television advertising budget working for or against you? That may be difficult to answer unless you’ve meticulously crunched the numbers to determine if you’re seeing a solid return on investment for your marketing dollars.
Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...
Television commercials provide an excellent medium to showcase your brand to audiences, as nearly 96 percent of homes have at least one TV. Many organizations, however, make the mistake in assuming that producing a TV commercial is too difficult...
