Commercials have been a part of advertising strategy for decades - ever since the first radio commercial in the 1920s and the first television commercial in the 1940s. Of course, commercials' nature, scope, and production values have changed...
OTT (over-the-top television) and streaming services have exploded in popularity over the past few years, bringing a wide array of options available to millions of people whenever they look for them. By advertising through these platforms, you...
Now that summer has arrived alongside an ending pandemic, the people of St. Louis can get back to their previous activities. After the toll of living inside for a year, getting into a healthy routine again is a must. KMOV4 wants to help you live...
Investing in TV can increase overall advertising effectiveness by up to 40%, with the chance to significantly boost ROI. If you're not using TV to your advantage, you're missing out on a huge opportunity to reach and connect with audiences of all...
Your employees are your most valuable assets, and leveraging the power of TV advertising to recruit top talent is an excellent way to highlight the advantages of working for your company. Much like marketing to consumers, creating TV ads to...
Seventy-one percent of advertising professionals view TV as excellent when it comes to delivering a positive return on your marketing investment. TV ads have the potential to create an incredible connection with your customers. They appeal to...
DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...
TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...
Marriage and TV advertising: on the surface, they appear to be two totally different things. In reality, however, marriage and TV advertising are a lot more alike than you might think! Both take trust and communication. You have to make sure that...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...
