Seasonal marketing focuses on highlighting specific services or products at certain points of the year, such as holiday advertising during Christmas or back to school campaigns every Fall. Many companies flourish during these seasonal marketing...
DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...
TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...
Marriage and TV advertising: on the surface, they appear to be two totally different things. In reality, however, marriage and TV advertising are a lot more alike than you might think! Both take trust and communication. You have to make sure that...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...
Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively...
Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the...
It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...
Throughout the coronavirus crisis, many industries are tailoring their message to reflect the current needs of their customers. These necessary changes can help support communities and customers as they decide what to do next. By altering your...
During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...
