How OTT Can Fit Into Your Existing Plan

Over-the-top (OTT) and Connected TV (CTV) have established themselves amongst viewers' habits, and in doing so, have become more accessible for advertisers. Not only has the number of cord-cutters in the U.S. nearly tripled to a projected 50.4...

The Information Channels People Are Using Now

The way we view and consume media has changed drastically over the past decade, and it can feel impossible to keep up. Our media consumption habits are constantly evolving, and the past few tumultuous years have only accelerated those changes....

Tips To Plan A Commercial That Works For Both TV And OTT

OTT (over-the-top television) and streaming services have exploded in popularity over the past few years, bringing a wide array of options available to millions of people whenever they look for them. By advertising through these platforms, you...

OTT For Small Businesses

Over-the-top (OTT) is an ever-expanding medium that's granting marketers increased access to target audiences. Today, more than 69% of consumers subscribe to an online video streaming service. The number of people engaging in OTT is only going to...

OTT 101: What you Need to Know About OTT

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

Why OTT is The Next Step in Your Marketing Plan

"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy...