Should I Spend Money Based on My Own Viewing Habits?

It's tempting to base your television ad buying on your own viewing habits, but this is a mistake that can cost you greatly in wasted money and missed sales opportunities. This is because the people most likely to buy your products or services...

Cracking the Media Buying Code: Why One Stop is All You Need

Shopping around for the best price can seem like a good idea, but money isn't the only thing to consider when you're looking for quality and value. Often business owners will learn the hard way when it comes to buying media advertising. You might...

What is Integrated Marketing and Why Should I Care?

In 2017 Intel launched a marketing campaign with the message “Experience What’s Inside.” Even though this was the company’s official slogan, it was not mentioned on their website or social media channels. In fact, the website and social media...

8 Things to Consider When Making an Advertising Plan

In order to create a successful TV ad, you need to have a budget that fits with your business' finances while also providing sufficient resources to create a good quality deliverable. Although you may consider producing the TV ad yourself or...

Are These Outdated Tactics Skewing Your Marketing Results?

Is your marketing working for you? You need an accurate answer, but people often use outdated marketing tactics to measure their marketing results. Unfortunately, these ineffective marketing tactics are surprisingly common. 

Measuring results...