The Information Channels People Are Using Now

The way we view and consume media has changed drastically over the past decade, and it can feel impossible to keep up. Our media consumption habits are constantly evolving, and the past few tumultuous years have only accelerated those changes....

How Should Your Online Store Be Ready for Cyber Monday

Although many Americans look forward to Thanksgiving, many also look forward to shopping the weekend after Thanksgiving. They look forward to fantastic deals on holiday gifts for others or household goods for themselves. The weekend after...

Tips for Delivering Your Messaging to the Most Customers

As the holiday season approaches, the pandemic’s effects on consumer shopping habits remain uncertain. Some customers may still feel more comfortable shopping online, while others have no issue going in-store. To meet the needs of both,...

How to Tell Customers You're Open and Improve Business During Covid

Even as the number of vaccinations increases, autumn is bringing more pandemic uncertainty around different businesses. As the season approaches, advertisers need to give customers more peace of mind by addressing their concerns. Reassure and...

What Does Planning Ahead Look Like Now?

The future of the pandemic remains uncertain for most businesses, which makes planning far ahead a continuous challenge. Fortunately, developing a solid plan and some contingency plans helps to overcome that challenge.  

Planning is a crucial...

Setting Up Systems to Keep Learning Who Your Customers Are

Learning who your customers are is an ongoing process of collecting consumer data to develop customer insights that will help you get through to your target customer. After making an effort to determine your target persona and consumer journey,...

Stop Losing Customers! 10 Ways To Improve Customer Retention

Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information...

How To Position Yourself Outside of Being a Seasonal Business

Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that...

10 Marketing "Rules" That Are Meant to be Broken

There are many rules out there that dictate "essential" marketing tips for small businesses. While these are excellent guidelines, the best practices are the ones that will grow your brand, and that can differ depending on your company and...

Why the Focus Group of One is a Flawed Strategy for Target Persona Research

Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue...