What Does Planning Ahead Look Like Now?

The future of the pandemic remains uncertain for most businesses, which makes planning far ahead a continuous challenge. Fortunately, developing a solid plan and some contingency plans helps to overcome that challenge.  

Planning is a crucial...

Setting Up Systems to Keep Learning Who Your Customers Are

Learning who your customers are is an ongoing process of collecting consumer data to develop customer insights that will help you get through to your target customer. After making an effort to determine your target persona and consumer journey,...

Stop Losing Customers! 10 Ways To Improve Customer Retention

Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information...

How To Position Yourself Outside of Being a Seasonal Business

Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that...

10 Marketing "Rules" That Are Meant to be Broken

There are many rules out there that dictate "essential" marketing tips for small businesses. While these are excellent guidelines, the best practices are the ones that will grow your brand, and that can differ depending on your company and...

Why the Focus Group of One is a Flawed Strategy for Target Persona Research

Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue...

Want A Thriving Business? Focus On These 5 Things

A strong marketing strategy that’s focused on your goals is the recipe for a successful business. That way, you can target your ads to the customers you're trying to attract. Robust strategies keep your team focused and consistent and ensure you...

5 Reasons Social Media Advertising is Not Enough

Social media advertising isn't all it's cracked up to be without the support of other marketing tactics, despite what you may have been hearing. And it certainly isn't the one-stop-shop solution to your advertising problems, considering there are...

Simple Steps To An Effective Advertising Strategy

As a business, you must regularly come up with creative ways to get prospective customers’ attention. Now, more than ever, consumers are inundated by ads. You need to be on the lookout for the latest tips, tricks, and strategies to cut through...

Top Reasons Why Every B2B Company Needs To Be Marketing Locally

No matter how large your B2B company is or how far away from your headquarters your main clients are, it is important that you market your brand locally. Local marketing targets the community surrounding your physical location and helps those who...