5 Factors to Consider When Creating a Marketing Budget

Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...

Transitioning Back to Work: How to Tailor Your Message for Your Customers

Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin...

Top 5 Questions You Should Be Able To Answer Before You Start Advertising

Advertising is incredibly important to your business, but taking the time to clearly define your plan, identify your target audience, and ensure that you know what your customers are looking for before you begin advertising is equally important....

Top Misconceptions About The St. Louis Market And How To Profit Off Of Them

While other cities are known for being home  to a few demographic groups, St. Louis is filled with a variety of different people that make it possible for your brand to find your target audience. Advertisers that are less familiar with the area...

How To Effectively Measure and Understand Your ROI

In terms of advertising, return on investment (ROI) means the sales you accumulate as a result of your advertising efforts. Unfortunately, many businesses struggle to effectively measure ROI. An increasing number of business owners are realizing...

6 Tips for Setting a TV Budget That Will Deliver Results

Is your television advertising budget working for or against you? That may be difficult to answer unless you’ve meticulously crunched the numbers to determine if you’re seeing a solid return on investment for your marketing dollars.

How Should My Ad Agency and Media Partner Work Together?

Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing...

Should I Spend Money Based on My Own Viewing Habits?

It's tempting to base your television ad buying on your own viewing habits, but this is a mistake that can cost you greatly in wasted money and missed sales opportunities. This is because the people most likely to buy your products or services...

Creating Results-Oriented Marketing in a Branding-Crazed World

Today’s consumers are not only savvy, but they are also very focused on branding. They understand how companies use certain tactics to get their attention and only react to those that have a lasting impact. There are many elements in branding...

What is Integrated Marketing and Why Should I Care?

In 2017 Intel launched a marketing campaign with the message “Experience What’s Inside.” Even though this was the company’s official slogan, it was not mentioned on their website or social media channels. In fact, the website and social media...