Don't Let Your Competition Steal Your Market Share

It may seem like a good idea, mimicking the habits of a successful business. However, in this oversaturated market, it can have the opposite effect. With so many similar services and products out there, it can be challenging to stand out when...

If Your Media Salesperson Does These 12 Things, You Have a Keeper

In order to have a successful business, you need to have successful salespeople working with you. Your media salesperson is no exception. The media salesperson on your team needs to have their finger on the pulse of your target demographic. There...