5 Factors to Consider When Creating a Marketing Budget

Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...

How To Effectively Measure and Understand Your ROI

In terms of advertising, return on investment (ROI) means the sales you accumulate as a result of your advertising efforts. Unfortunately, many businesses struggle to effectively measure ROI. An increasing number of business owners are realizing...

Are You Talking to a Media Consultant or a Media Salesperson?

When you approach a media company to learn more about advertising, typically you will find that you are either put into contact with a "media salesperson" or a "media consultant." It soon becomes clear that each of these refer to the same job,...

If Your Media Salesperson Does These 12 Things, You Have a Keeper

In order to have a successful business, you need to have successful salespeople working with you. Your media salesperson is no exception. The media salesperson on your team needs to have their finger on the pulse of your target demographic. There...

Get What You Pay For: 7 Things Your AD Agency Should be Doing for You

When you own a business or you work on a marketing team for a business, you may feel the need to be the best at advertising your products. You want to capture the attention of potential customers through the right strategy. Hiring an ad agency is...

Are These Outdated Tactics Skewing Your Marketing Results?

Is your marketing working for you? You need an accurate answer, but people often use outdated marketing tactics to measure their marketing results. Unfortunately, these ineffective marketing tactics are surprisingly common. 

Measuring results...