6 Tips for Setting a TV Budget That Will Deliver Results

Is your television advertising budget working for or against you? That may be difficult to answer unless you’ve meticulously crunched the numbers to determine if you’re seeing a solid return on investment for your marketing dollars.

How Should My Ad Agency and Media Partner Work Together?

Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing...

Should I Spend Money Based on My Own Viewing Habits?

It's tempting to base your television ad buying on your own viewing habits, but this is a mistake that can cost you greatly in wasted money and missed sales opportunities. This is because the people most likely to buy your products or services...

Have Confidence Your Marketing Campaigns Will Work with These 5 Easy Steps

Creating a successful marketing campaign can increase your brand awareness, your marketing share, and help you drive more leads and customers to your organization. However, brands that do not run well-managed campaigns often end up wasting...

What is Integrated Marketing and Why Should I Care?

In 2017 Intel launched a marketing campaign with the message “Experience What’s Inside.” Even though this was the company’s official slogan, it was not mentioned on their website or social media channels. In fact, the website and social media...

8 Things to Consider When Making an Advertising Plan

In order to create a successful TV ad, you need to have a budget that fits with your business' finances while also providing sufficient resources to create a good quality deliverable. Although you may consider producing the TV ad yourself or...

Get What You Pay For: 7 Things Your AD Agency Should be Doing for You

When you own a business or you work on a marketing team for a business, you may feel the need to be the best at advertising your products. You want to capture the attention of potential customers through the right strategy. Hiring an ad agency is...

The Key Performance Indicators You Should Be Tracking With Your TV Advertising

One of the most critical steps in marketing is the analysis. After all, without monitoring your results, you will never know what works and what doesn't, and future marketing decisions will be simply a shot in the dark. It can be challenging to...

Are These Outdated Tactics Skewing Your Marketing Results?

Is your marketing working for you? You need an accurate answer, but people often use outdated marketing tactics to measure their marketing results. Unfortunately, these ineffective marketing tactics are surprisingly common. 

Measuring results...