The home improvement industry is stronger than it has been in over ten years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are staying in and improving their properties rather than buying or...
Regardless of the real estate climate, mortgage brokers are always looking for innovative ways to increase business. In a buyer's market, getting potential homebuyers to consider investing takes skill. In a seller's market, the competition can be...
Figuring out a marketing budget presents a real challenge for many businesses. You want to be sure that you're meeting your goals without overspending, or worse, failing to make a real impact. On average, less than 25% of companies report how...
Every company wants its marketing campaign to help attract new customers or drive up sales. Unfortunately, it's not a quick fix. In truth, effective marketing is more constructive when you think long-term rather than short-term.
Different marketing efforts naturally create different results. Advertising on television, for example, may help you reach a dramatically different audience than your digital marketing efforts. How you approach your marketing efforts can make a...
Have you recently calculated an advertising campaign? Are you ready to calculate the real return on your investment?
You want to make the most out of all of your marketing efforts. The better your marketing functions, the greater the return on your investment. By carefully considering your target audience, tracking your analytics, and utilizing your available...
Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...
In terms of advertising, return on investment (ROI) means the sales you accumulate as a result of your advertising efforts. Unfortunately, many businesses struggle to effectively measure ROI. An increasing number of business owners are realizing...
When you approach a media company to learn more about advertising, typically you will find that you are either put into contact with a "media salesperson" or a "media consultant." It soon becomes clear that each of these refer to the same job,...
