Every company wants its marketing campaign to help attract new customers or drive up sales. Unfortunately, it's not a quick fix. In truth, effective marketing is more constructive when you think long-term rather than short-term.
Different marketing efforts naturally create different results. Advertising on television, for example, may help you reach a dramatically different audience than your digital marketing efforts. How you approach your marketing efforts can make a...
Building your brand is an incredibly important part of establishing your business and helping your customers recognize you. Think about Apple: their branding is highly consistent, and they're constantly branding themselves. As a result, many...
Have you recently calculated an advertising campaign? Are you ready to calculate the real return on your investment?
You want to make the most out of all of your marketing efforts. The better your marketing functions, the greater the return on your investment. By carefully considering your target audience, tracking your analytics, and utilizing your available...
Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...
Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the...
Advertising is incredibly important to your business, but taking the time to clearly define your plan, identify your target audience, and ensure that you know what your customers are looking for before you begin advertising is equally important....
While other cities are known for being home to a few demographic groups, St. Louis is filled with a variety of different people that make it possible for your brand to find your target audience. Advertisers that are less familiar with the area...
In terms of advertising, return on investment (ROI) means the sales you accumulate as a result of your advertising efforts. Unfortunately, many businesses struggle to effectively measure ROI. An increasing number of business owners are realizing...
