How To Create The Perfect Marketing Mix Using TV and Digital

Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...

The Most Common Mistakes People Make With Their Marketing

Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Marketing During an Economic Downturn

Why it’s critical to stay connected to your customers during the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees...

How Should My Ad Agency and Media Partner Work Together?

Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing...

7 Reasons Your Business Needs To Be Advertising

Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...

Have Confidence Your Marketing Campaigns Will Work with These 5 Easy Steps

Creating a successful marketing campaign can increase your brand awareness, your marketing share, and help you drive more leads and customers to your organization. However, brands that do not run well-managed campaigns often end up wasting...

Are You Talking to a Media Consultant or a Media Salesperson?

When you approach a media company to learn more about advertising, typically you will find that you are either put into contact with a "media salesperson" or a "media consultant." It soon becomes clear that each of these refer to the same job,...

If Your Media Salesperson Does These 12 Things, You Have a Keeper

In order to have a successful business, you need to have successful salespeople working with you. Your media salesperson is no exception. The media salesperson on your team needs to have their finger on the pulse of your target demographic. There...

Creating Results-Oriented Marketing in a Branding-Crazed World

Today’s consumers are not only savvy, but they are also very focused on branding. They understand how companies use certain tactics to get their attention and only react to those that have a lasting impact. There are many elements in branding...