3 Habits of Highly Effective Seasonal Marketers

Seasonal marketing focuses on highlighting specific services or products at certain points of the year, such as holiday advertising during Christmas or back to school campaigns every Fall. Many companies flourish during these seasonal marketing...

The Ugly Truth About Your Advertising

DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...

Top 4 Reasons Your Financial Institution Should be Advertising

Financial institutions market their firms in many ways. They use billboards, commercials, radio ads, digital ads, and more. As a financial institution, it's important to make your firm stand out. You want to be seen as unique: a leader in the...

8 Effective Ways to Get More Out of Your Social Media Marketing

Every day, both millennials and Gen Z spend more than two and a half hours logged into social media. Not only that, but more than half of the world’s population also uses social media. That makes social media advertising an incredibly effective...

How To Create The Perfect Marketing Mix Using TV and Digital

Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...

The Most Common Mistakes People Make With Their Marketing

Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Marketing During an Economic Downturn

Why it’s critical to stay connected to your customers during the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees...

How Should My Ad Agency and Media Partner Work Together?

Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing...

7 Reasons Your Business Needs To Be Advertising

Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...