Everything You Wanted To Know About Podcasts in 5 Minutes

Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast,...

7 Tips for Creating the Best Online Ads

There’s no denying the importance of an online presence. The truth is the internet provides your customers with constant access to your company. That sort of availability is essential when consumers expect their favorite companies to have 24/7...

How To Make Your Website Look Like a Million Bucks

One of the keys to a business's overall success is to have a website that balances both beauty and functionality. If your  website provides people with the perfect user experience and appeals to them visually, they'll be far more likely to...

5 Tips For Reaching Millennials with Digital Advertising

The purchasing power of millennials is estimated to reach $1.4 trillion this year. They are now the largest generation in the workforce, and they fully understand the power they wield when it comes to voting with their spending dollars....

The Ugly Truth About Your Advertising

DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because...

Top 4 Reasons Your Financial Institution Should be Advertising

Financial institutions market their firms in many ways. They use billboards, commercials, radio ads, digital ads, and more. As a financial institution, it's important to make your firm stand out. You want to be seen as unique: a leader in the...

How To Create The Perfect Marketing Mix Using TV and Digital

Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...

7 Reasons Your Business Needs To Be Advertising

Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...

Have Confidence Your Marketing Campaigns Will Work with These 5 Easy Steps

Creating a successful marketing campaign can increase your brand awareness, your marketing share, and help you drive more leads and customers to your organization. However, brands that do not run well-managed campaigns often end up wasting...