Communicating What Covid Safety Precautions You're Keeping in Place

The inconsistencies and general uncertainty around the pandemic have forced businesses to pivot and find new ways to reach customers. Where they could once rely on people walking by, businesses have had to find ways to inform customers without...

Tips for Delivering Your Messaging to the Most Customers

As the holiday season approaches, the pandemic’s effects on consumer shopping habits remain uncertain. Some customers may still feel more comfortable shopping online, while others have no issue going in-store. To meet the needs of both,...

How to Tell Customers You're Open and Improve Business During Covid

Even as the number of vaccinations increases, autumn is bringing more pandemic uncertainty around different businesses. As the season approaches, advertisers need to give customers more peace of mind by addressing their concerns. Reassure and...

Transitioning Back to Work: How to Tailor Your Message for Your Customers

Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...

St. Louis Strong: We're In This Together

St. Louis is coming together to support the community as a whole. Many local businesses are working together to uplift and support healthcare workers, essential workers, and other members of the community. Though the coronavirus pandemic has...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

6 Industries Adjusting Their Messaging During the Crisis

Throughout the coronavirus crisis, many industries are tailoring their message to reflect the current needs of their customers. These necessary changes can help support communities and customers as they decide what to do next. By altering your...

TV Viewership is Up: What to Advertise during COVID-19 and How to do it Effectively

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...