How to Prepare Your Business Now for Positive Growth in the Upcoming Months

Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...

St. Louis Strong: We're In This Together

St. Louis is coming together to support the community as a whole. Many local businesses are working together to uplift and support healthcare workers, essential workers, and other members of the community. Though the coronavirus pandemic has...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

6 Industries Adjusting Their Messaging During the Crisis

Throughout the coronavirus crisis, many industries are tailoring their message to reflect the current needs of their customers. These necessary changes can help support communities and customers as they decide what to do next. By altering your...

TV Viewership is Up: What to Advertise during COVID-19 and How to do it Effectively

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...