6 Ways To Make Sure Your Marketing Is As Strong As The Competition's

As a business, it's critical that you do your market research and pay attention to what others are doing around you. Market research helps businesses better understand their target markets, improve their connection with their customers, and solve...

Top 3 Places Every Business Should Be Putting Their Advertising Dollars

Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the...

Transitioning Back to Work: How to Tailor Your Message for Your Customers

Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin...

TV Viewership is Up: What to Advertise during COVID-19 and How to do it Effectively

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Top Misconceptions About The St. Louis Market And How To Profit Off Of Them

While other cities are known for being home  to a few demographic groups, St. Louis is filled with a variety of different people that make it possible for your brand to find your target audience. Advertisers that are less familiar with the area...

How Should My Ad Agency and Media Partner Work Together?

Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing...

Television Commercial Production Made Simple

Television commercials provide an excellent medium to showcase your brand to audiences, as nearly 96 percent of homes have at least one TV. Many organizations, however, make the mistake in assuming that producing a TV commercial is too difficult...

Have Confidence Your Marketing Campaigns Will Work with These 5 Easy Steps

Creating a successful marketing campaign can increase your brand awareness, your marketing share, and help you drive more leads and customers to your organization. However, brands that do not run well-managed campaigns often end up wasting...

Creating Results-Oriented Marketing in a Branding-Crazed World

Today’s consumers are not only savvy, but they are also very focused on branding. They understand how companies use certain tactics to get their attention and only react to those that have a lasting impact. There are many elements in branding...

What is Integrated Marketing and Why Should I Care?

In 2017 Intel launched a marketing campaign with the message “Experience What’s Inside.” Even though this was the company’s official slogan, it was not mentioned on their website or social media channels. In fact, the website and social media...