Why We Love Working for Meredith St. Louis

We are Meredith St. Louis. We’re innovators, motivated to push the limits, think outside the box and succeed! We drive change and embrace it. We are passionate about the product we deliver and committed to the business and audience we...

Case Study Highlight: Spectrum Brands

The St. Louis-based company, Spectrum Brands, has been in business for over 50 years. The manufacturer of pesticides, insect repellents, and related products came to Meredith St. Louis with two problems related to brand identity and awareness. By...

How To Recruit Top Talent Using TV Advertising

Your employees are your most valuable assets, and leveraging the power of TV advertising to recruit top talent is an excellent way to highlight the advantages of working for your company. Much like marketing to consumers, creating TV ads to...

3 Reasons Why You Are Losing Money By Not Advertising Where Your Competition Is

There is really no such thing as a business that has no competition. If a venture is fortunate enough to launch as the first of its kind, it will only be a very short time before others will try to capitalize on its ideas and successes by...

Case Study Highlight: Appliance Retailer

Despite having extensive knowledge in their industry, offering competitive pricing, and being family-owned and operated, Appliance Discounters struggled to communicate their value to their target audience.

The St. Louis appliance retailer sought...

5 Ways To Get Through To Your Target Customer

Producing relevant content for the right audience can significantly boost customer engagement, generate higher-quality sales leads, and increase the likelihood of conversions. Once you have identified your target audience, you need to figure out...

Advertising Your Nonprofit: Top 3 Ways to See ROI

Just because COVID-19 came upon us doesn't mean that diseases like cancer and diabetes went away. These trying times have put a strain on the resources nonprofit organizations rely upon. Many organizations hold annual fundraising events this time...

Simple Steps To An Effective Advertising Strategy

As a business, you must regularly come up with creative ways to get prospective customers’ attention. Now, more than ever, consumers are inundated by ads. You need to be on the lookout for the latest tips, tricks, and strategies to cut through...

Advertising Tips for Retirement Communities: How to Effectively Position Yourselves

With a third of the Saint Louis area population over age 55, it’s important for retirement communities to develop creative ways to get the attention of prospective customers. Potential residents and their families are attracted to the lifestyle...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...