Top Reasons Why Every B2B Company Needs To Be Marketing Locally

No matter how large your B2B company is or how far away from your headquarters your main clients are, it is important that you market your brand locally. Local marketing targets the community surrounding your physical location and helps those who...

Case Study Highlight: Scott Credit Union

Scott Credit Union formed a partnership with Meredith St. Louis to raise brand awareness as they expanded into a new market. As a result of their partnership, the financial institution established themselves as supporters of the local community...

How Much Should Your Small Business Be Spending on Marketing

Figuring out a marketing budget presents a real challenge for many businesses. You want to be sure that you're meeting your goals without overspending, or worse, failing to make a real impact. On average, less than 25% of companies report how...

Email Marketing vs. Direct Mail: What you Need to Know

In order to make the best choices about your marketing, you need to understand the distinctions between mediums. What methods will work best for marketing your business? Your marketing needs may change based on your industry, your budget, and...

Master Your Target Customer in 5 Minutes or Less

Mastering your target customer is incredibly important to your business. When you understand your target customer, it can help you make vital decisions when it comes to your products, your customer communication, and your marketing strategy. Your...

Tips to Developing Your Annual Marketing Plan for the New Year

With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....

Branding 101: How to Develop a Brand Strategy

Branding isn't just for iconic corporations. It's important to think of your business as a brand. Consistent branding across all channels can increase your revenue by as much as 23%. Building a brand is about so much more than just a logo--but...

eCommerce for the Holidays: What you Should be Doing for Optimal Success

People who have annual marketing contracts may have already locked in their eCommerce strategy for the holiday season. Others, however, are just starting to have conversations about holiday marketing. If you haven't started on your holiday...

5 Ways to Set Your Local Business Up for Success this Holiday Season

The holidays are always an exciting time for everyone. People anticipate them for a number of reasons: increased family time, deals on popular items, and time to travel. Even better, the new year brings an opportunity for a fresh start.

This...

5 Tips For Reaching Millennials with Digital Advertising

The purchasing power of millennials is estimated to reach $1.4 trillion this year. They are now the largest generation in the workforce, and they fully understand the power they wield when it comes to voting with their spending dollars....