Rumi Hawkins

Rumi Hawkins
Rumi has over 22 years of experience in media sales, 21 of them in television at CBS, NBC, and FOX affiliates. She is passionate about broadcast and loves to help businesses share their story with multi-platform marketing campaigns utilizing products in the Meredith portfolio. In her spare time, she devotes her time to animal welfare efforts as an Advisory Board Member for the Center for Animal Rescue and Enrichment animal shelter and walking shelter dogs.
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Recent Posts

What is Lifestyle Marketing?

Traditional advertising is a great way to raise brand awareness, but it’s still tricky to make your brand relatable to its audience. If youre struggling with brand loyalty, consider switching to a lifestyle marketing approach. Lifestyle...

4 Tips for Lifestyle Marketing That Speaks to Your Target Audience

If your brand can heighten consumers lives, making it easier for them while also helping them feel better about their lives, then lifestyle marketing may be a good fit for you. Lifestyle marketing is an approach to marketing that develops an...

7 Credit Union Marketing Ideas for Maximum ROI

Credit unions lack the broad industry awareness banking does, even though they're better suited to care for their customers. As member-owned entities, credit unions have deeper connections to their community and customers. Caring for their...

Advertising Your Nonprofit: Top 3 Ways to See ROI

Just because COVID-19 came upon us doesn't mean that diseases like cancer and diabetes went away. These trying times have put a strain on the resources nonprofit organizations rely upon. Many organizations hold annual fundraising events this time...