Have you recently calculated an advertising campaign? Are you ready to calculate the real return on your investment?
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You want to make the most out of all of your marketing efforts. The better your marketing functions, the greater the return on your investment. By carefully considering your target audience, tracking your analytics, and utilizing your available...
As a business, it's critical that you do your market research and pay attention to what others are doing around you. Market research helps businesses better understand their target markets, improve their connection with their customers, and solve...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...
Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively...
Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...
Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the...
Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin...
Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...
During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...
