Meredith St. Louis

Recent Posts

Stop Wasting Time And Start Effectively Measuring Your ROI

Have you recently calculated an advertising campaign? Are you ready to calculate the real return on your investment?

7 Ways To Get More ROI Out Of Your Marketing

You want to make the most out of all of your marketing efforts. The better your marketing functions, the greater the return on your investment. By carefully considering your target audience, tracking your analytics, and utilizing your available...

6 Ways To Make Sure Your Marketing Is As Strong As The Competition's

As a business, it's critical that you do your market research and pay attention to what others are doing around you. Market research helps businesses better understand their target markets, improve their connection with their customers, and solve...

How To Create The Perfect Marketing Mix Using TV and Digital

Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel...

The Most Common Mistakes People Make With Their Marketing

Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively...

5 Factors to Consider When Creating a Marketing Budget

Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your...

Top 3 Places Every Business Should Be Putting Their Advertising Dollars

Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the...

Transitioning Back to Work: How to Tailor Your Message for Your Customers

Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...