Lisa Johnson

Lisa Johnson
Lisa is a media marketing specialist experienced in creating high profile omnichannel events and promotions that lift brands. Marrying media and local companies together to produce greater brand recognition and recall is her passion and her specialty. Having been a radio personality in Champagne-Urbana, Milwaukee, Chicago, and her hometown of St. Louis, Lisa is uniquely experienced at both creating and delivering messages that cut through the clutter. Her digital, print, and publishing knowledge from her days at the Chicago Sun-Times has helped her to understand how various mediums can complement one another and work together to deliver even greater results. In her spare time, Lisa enjoys spending time with her husband and their two new furry additions to the family, a terrier named Pike and a sassy little chug appropriately named Shae Shae, which in Irish, means "full of majesty".
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Recent Posts

Tips to Developing Your Annual Marketing Plan for the New Year

With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....

Branding 101: How to Develop a Brand Strategy

Branding isn't just for iconic corporations. It's important to think of your business as a brand. Consistent branding across all channels can increase your revenue by as much as 23%. Building a brand is about so much more than just a logo--but...

The Benefits of Participating in Cause Marketing

Cause marketing, also referred to as cause-related marketing, involves a collaborative effort between a non-profit organization and for-profit brand for a mutual benefit. Put simply, it’s a marketing initiative based around a charitable or social...