Lisa Johnson

Lisa Johnson

Recent Posts

Tips to Developing Your Annual Marketing Plan for the New Year

With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....

Branding 101: How to Develop a Brand Strategy

Branding isn't just for iconic corporations. It's important to think of your business as a brand. Consistent branding across all channels can increase your revenue by as much as 23%. Building a brand is about so much more than just a logo--but...

The Benefits of Participating in Cause Marketing

Cause marketing, also referred to as cause-related marketing, involves a collaborative effort between a non-profit organization and for-profit brand for a mutual benefit. Put simply, it’s a marketing initiative based around a charitable or social...