What Social Engagement Tells You About Your Local Reach

Many businesses, large and small, have discovered the significant impact social media can have on their sales figures. Others have sunk hours into managing their pages without seeing any meaningful results. These days, social media is a vital...

Tips to Create a Holiday Marketing Campaign

The holidays are among the busiest times of the entire year for small businesses. Small business owners are already feeling overwhelmed about all they must do to prepare for December. Most small business owners understand that holiday marketing...

The Benefits of Mobile Advertising

It's no secret that smartphones and tablets have embedded themselves in the life of the average consumer. An increasing number of people use their mobile devices to either buy a product online or research before purchasing. Younger consumers, in...

Tips To Plan A Commercial That Works For Both TV And OTT

OTT (over-the-top television) and streaming services have exploded in popularity over the past few years, bringing a wide array of options available to millions of people whenever they look for them. By advertising through these platforms, you...

Why (and How) Your Medical Spa Should Be Advertising

It's no secret that the self-care industry is growing at a rapid rate, set to grow at a 15% rate over the next decade, mainly due to increased demand for evidence-based and medical-grade tools and services among consumers. Whether your medical...

How Should Your Online Store Be Ready for Cyber Monday

Although many Americans look forward to Thanksgiving, many also look forward to shopping the weekend after Thanksgiving. They look forward to fantastic deals on holiday gifts for others or household goods for themselves. The weekend after...

Communicating What Covid Safety Precautions You're Keeping in Place

The inconsistencies and general uncertainty around the pandemic have forced businesses to pivot and find new ways to reach customers. Where they could once rely on people walking by, businesses have had to find ways to inform customers without...

Tips for Delivering Your Messaging to the Most Customers

As the holiday season approaches, the pandemic’s effects on consumer shopping habits remain uncertain. Some customers may still feel more comfortable shopping online, while others have no issue going in-store. To meet the needs of both,...

How to Tell Customers You're Open and Improve Business During Covid

Even as the number of vaccinations increases, autumn is bringing more pandemic uncertainty around different businesses. As the season approaches, advertisers need to give customers more peace of mind by addressing their concerns. Reassure and...

Sports Is Booming. Here's How to Tap into It.

Businesses can greatly benefit from incorporating sports marketing into their mix, especially since events are back from the pandemic. Sports is a vast market with nearly 10 million people having watched the MLB World Series alone, and both minor...