What Does Planning Ahead Look Like Now?

The future of the pandemic remains uncertain for most businesses, which makes planning far ahead a continuous challenge. Fortunately, developing a solid plan and some contingency plans helps to overcome that challenge.  

Planning is a crucial...

Aging In Style

Now that summer has arrived alongside an ending pandemic, the people of St. Louis can get back to their previous activities. After the toll of living inside for a year, getting into a healthy routine again is a must. KMOV4 wants to help you live...

Lifestyle Marketing for New Businesses

Lifestyle marketing involves portraying your brand as an essential part of your target audience's ideals. It's one of the most accessible advertising routes for a growing business. By making such meaningful connections with your customer base...

Setting Up Systems to Keep Learning Who Your Customers Are

Learning who your customers are is an ongoing process of collecting consumer data to develop customer insights that will help you get through to your target customer. After making an effort to determine your target persona and consumer journey,...

Stop Losing Customers! 10 Ways To Improve Customer Retention

Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information...

How To Position Yourself Outside of Being a Seasonal Business

Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that...

3 Marketing Creative Ideas That Speak To Younger Generations

There's no denying the growing population of Gen Z and Millennials are the future of our businesses and consumer base. Now that Baby Boomers and Generation X are aging, it's important to discuss the unique interests and differences that marketers...

Everything You Wanted To Know About Podcasts in 5 Minutes

Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast,...

Looking For a Job or Have a Job Listing to Share? Try Out Jobs For STL!

The U.S. economy is bouncing back as the country recovers from the pandemic. Over 559,000 jobs were added in May 2021 and now people are seeking new employment. That’s why KMOV4 is proud to announce they’re bringing back their Jobs 4 St. Louis...

What is Lifestyle Marketing?

Traditional advertising is a great way to raise brand awareness, but it’s still tricky to make your brand relatable to its audience. If youre struggling with brand loyalty, consider switching to a lifestyle marketing approach. Lifestyle...