3 Marketing Creative Ideas That Speak To Younger Generations

There's no denying the growing population of Gen Z and Millennials are the future of our businesses and consumer base. Now that Baby Boomers and Generation X are aging, it's important to discuss the unique interests and differences that marketers...

Everything You Wanted To Know About Podcasts in 5 Minutes

Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast,...

Looking For a Job or Have a Job Listing to Share? Try Out Jobs For STL!

The U.S. economy is bouncing back as the country recovers from the pandemic. Over 559,000 jobs were added in May 2021 and now people are seeking new employment. That’s why KMOV4 is proud to announce they’re bringing back their Jobs 4 St. Louis...

What is Lifestyle Marketing?

Traditional advertising is a great way to raise brand awareness, but it’s still tricky to make your brand relatable to its audience. If youre struggling with brand loyalty, consider switching to a lifestyle marketing approach. Lifestyle...

Tips for Entertainment Venues Looking to Bring in More Business

As the pandemic begins to loosen along with the nationwide lockdown, people are eager to get back into the world. At the same time, many entertainment venues are eager to capitalize on that excitement as people seek a return to the “normal” they...

7 Tips for Creating the Best Online Ads

There’s no denying the importance of an online presence. The truth is the internet provides your customers with constant access to your company. That sort of availability is essential when consumers expect their favorite companies to have 24/7...

Tips for Integrating Email Marketing into Your Advertising Plan

Email marketing is a very effective strategy for engaging your audience in terms of reach and cost. Because email gives broad access to the most engaged sections of your target audience, it can be used by itself or as part of a combined plan. For...

Tips for Creating an Eye-Catching TV Commercial

Investing in TV can increase overall advertising effectiveness by up to 40%, with the chance to significantly boost ROI. If you're not using TV to your advantage, you're missing out on a huge opportunity to reach and connect with audiences of all...

OTT For Small Businesses

Over-the-top (OTT) is an ever-expanding medium that's granting marketers increased access to target audiences. Today, more than 69% of consumers subscribe to an online video streaming service. The number of people engaging in OTT is only going to...

4 Tips for Lifestyle Marketing That Speaks to Your Target Audience

If your brand can heighten consumers lives, making it easier for them while also helping them feel better about their lives, then lifestyle marketing may be a good fit for you. Lifestyle marketing is an approach to marketing that develops an...